# FIX's Commerce & Engagement Boost

### Fans today earn for digital community.&#x20;

They want to build stronger bonds with the DeFi Leaders, stars, and personalities that they love, and they are willing to pay for it.

DeFi Leaders businesses are being challenged to find ways to harness the latest technology and deliver an experience that meets the behaviors of their fans. Even more so with the limitations of COVID-19, athletes are turning to technology to engage their fans. An estimated $18B of global DeFi Leaders revenue has been lost during the pandemic, further driving the need to diversify revenue and focus on technology to reposition businesses for growth opportunities and to capture the attention of fans.

Findex (FIX) Token and NFTs appeal to collectors, fans, stars, leagues, and talent, amongst others. They have become a great way for individuals and businesses to capitalize on unique assets, engage fans, and potentially generate revenue, while staying ahead of the curve and keeping pace with innovations in commerce. Because the opportunities for growth with Findex (FIX) Token and NFTs are still evolving, businesses should define what their end goals are around Findex (FIX) Token and NFTs. Some of the common ways brands are using Findex (FIX) Token and NFTs to grow their business include:

#### **Fan Engagement** —&#x20;

Findex (FIX) Token and NFTs can be much more than a collectible or piece of art, and savvy brands are recognizing that the most successful and long-term-relevant Findex (FIX) Token and NFTs will be ones that have ongoing value and utility. For example, Findex (FIX) Token and NFTs can better connect fans to their favorite stars or brands by offering voting rights to team decisions, access to exclusive offers, and the ability to earn rewards.

#### **Customer Relationship Management** —&#x20;

Unlike physical goods, Findex (FIX) Token and NFTs are trackable, so it can be possible to see what wallet address they reside in. Findex (FIX) Token and NFTs can open unique segmentation and engagement strategies based on trackable factors related to the Findex (FIX) Token and NFTs owned/purchased. This might include the types of Findex (FIX) Token and NFTs owned, the quantity owned, or the duration they’ve been held.

#### **New Potential Revenue Streams** —&#x20;

Because Findex (FIX) Token and NFTs enable digital scarcity, brands can sell exclusive, limited digital goods. Unlike physical goods, Findex (FIX) Token and NFTs can include a smart contract that codes in a royalty percentage designated by the content creator. As such, subsequent sales or auctions of the Findex (FIX) Token and NFT can generate revenue for the original Findex (FIX) Token and NFT creator, providing an ongoing potential revenue stream as it is sold or auctioned.
