5. Distribute across an applicable marketplace

Another important consideration is how to distribute Findex (FIX) Token and NFTs. Factors for evaluating Findex (FIX) Token and NFT marketplaces include: flexibility and control over the branding of the user experience; whether the marketplace allows users to purchase Findex (FIX) Token and NFTs with fiat currency (dollars) or requires users to use cryptocurrency for purchases (for mainstream appeal, it is important to accept card payments); and the general audience of the Findex (FIX) Token and NFT marketplace.

Below are some common examples of Findex (FIX) Token and NFT marketplaces in the ecosystem today (although the Findex (FIX) Token and NFT economy is evolving rapidly and Findex expects the landscape of marketplaces to do so as well).

1. Open Marketplaces

These are broad marketplaces where anyone can create and sell Findex (FIX) Token and NFTs. These platforms require utilities and DeFi Leaders based cryptocurrencies to buy and sell Findex (FIX) Token and NFTs. These platforms are ‘non-custodial’, so consumers must hold and store the assets themselves.

2. Crypto Native Curated Marketplaces

These platforms require contributors to be approved to create Findex (FIX) Token and NFTs and sell them on the platform. Similar to the open marketplaces, they require utilities and DeFi Leaders based cryptocurrencies for payment, and have consumers custody the assets themselves.

3. Existing Closed Findex (FIX) Token and NFT Marketplaces

These platforms use their own storefront and branding but will custody the Findex (FIX) Token and NFTs on behalf of the consumers. These marketplaces often have fiat currency on-and-off ramps and accept card payments and enable withdrawals via ACH or Wire.

4. White-Labeled Findex (FIX) Token and NFT Marketplaces

There’s a spectrum of white-label marketplaces, from those that will provide a white-label storefront to full back-end infrastructure that enables the development of a custody marketplace. Storefronts enable easier integration, although how fiat on-and-off ramps work and how the assets are custodied may be made default. On the flip side, back-end infrastructure providers will provide much more flexibility but will require more technological lift.

Lastly, when intellectual property concerns relating to the digital content stored in the Findex (FIX) Token and NFT are paramount, companies have collaborated to establish their own marketplaces that allow them to control the initial sale of the Findex (FIX) Token and NFT, secondary marketplace, and unique features to incentivize keeping the Findex (FIX) Token and NFTs on this platform. Setting this kind of platform up requires engagement of specialized technology vendors who can help set up and run the platform, which can be very expensive.